Kitchen and bath cabinet business

Lots of people remodel their kitchen, laundry room, or bath, and want a large number of custom cabinets as a key part of the design. Sounds like an ideal business, but it is not as good as it seems.

• There is a lot of competition...
  • You will likely have to do competitive bids. That means doing multiple designs and estimates for each kitchen sold. And serving folks who casually walk away with a comment "that's more than I thought the kitchen would cost." And folks who say "I signed the contract yesterday with someone else who responded in one day instead of two."
  • Lots of standard sizes and fillers allows most rooms to be designed with low cost factory made cabinets. In some areas a kitchen contractor will design custom cabinets, and have them built overseas with cheap labor and fancy machines, and despite a couple weeks on the ocean, still make the usual 6 weeks from contract to installation.
  • The big box stores (e.g. Home Depot) offer low-cost mass produced options, and design services of more or less skill.
  • Practically every city has one or more custom cabinet shops that can build low cost kitchen quickly - cost competitive with the cheapest builder-grade cabinets
  • Lots of contractors are willing to "mail order" cabinets and install them.
• People are often looking for the low cost solution - Cadillac tastes but Chevy budget
• High end kitchens are usually sold by a kitchen designer with lots of experience, a full time job spending lots and lots of time working with the clients
• A large amount of space is required to assemble the cabinets, which generally have to be delivered "all at once."
• The lead time is often fairly short. People who are "ready to go" on a new kitchen want it in weeks, not 6 months from now.
• Most cabinet shops have learned to do their own installation to keep the customer happy - but installation may require a contractor license, and extra insurance.
• You may become part of a "total project" selling your cabinets to a contractor. Don't count on getting a timely deposit, nor should you expect to be paid until long after the defective garbage disposal is replaced and the ding on the refrigerator door is repaired.
• If something goes wrong, and a cabinet has to be rebuilt, you don't have a staff back at the shop to do it while you continue the installation.
• Your competitors will be using highly automated systems - cell systems with beam saws, or "nested" CNC-controlled routers.

A lot of the cabinet building techniques apply to other cabinets - entertainment centers, libraries, etc. Therefore experience building cabinets is a good thing. If you are a solo woodworker, maybe it is a good idea to build your own kitchen cabinets, for training and experience, even if you don't do it as a primary business (I have personally installed 4 kitchens and built all the cabinets for two of them). And I occasionally take other cabinet jobs, such as a storage room or laundry, where the volume is smaller, and the timing is less critical.

Cabinet design software

eCabinet from Thermwood

eCabinet is very sophisticated software. The price is right - it is free to anyone who can convince them that they are a legitimate business. How can that be? The software specifically supports the Thermwood CNC machines. Yes you can get pretty 3D design graphics to show your customer, and cost estimates and cut lists, and build the cabinets yourself. When you expand to a CNC machine, the software only supports the Thermwood brand. It is a good machine, and with the software you have special features because of the integration of shop software and design software - for example, as you load a sheet of plywood to be cut, and see a flaw, you can tell the router to avoid that area and the layout will be recomputed to avoid the flaw without stopping and going back to the office.

One of the neat ideas advocated by Thermwood is that people can make a business of using a Thermwood CNC, either to use the excess capacity not required by their own cabinet business, or as a dedicated "router-only" business. Other shops (like yours), use the free software, and sell the kitchen. You then send the computer file to the shop with the router, such as Halls Edge, and for a price generally based on the number of sheets of plywood cut, they will cut the parts for your cabinets (as specified in the file), label the pieces, and ship the bundle to you in a couple days. Some also do the edge banding (another job that benefits from expensive machines). You assemble, install doors and drawers, finish, and install the cabinets - without having to invest $70,000 in a CNC router.

Another feature is furniture and carving. You can "rent" a design (pay a small royalty for each use), design your own, or can sell your designs to other users.

How expensive is "free?" I have the software, and have spent a huge amount of time learning it. It is so sophisticated (complex) that after days or weeks, I have to relearn it. People who do several kitchens per month still complain about having to relearn it each time. Thermwood offers training courses of 3-5 days, and still don't cover all the features (one person reported that after a week-long class, they still hadn't learned to prepare an estimate). When I originally got it, it required a really high end laptop to be able to run on a laptop at all. (Computers have come a long way, so that is less of a problem now, but it still does take a lot of computer resources).

Cabinet Solutions

Cabinet Solutions reportedly offers a free two week download to try a full-feature version of the program. I have not tried it, but on the internet, comments suggest that the ease of use is great (a couple hours to learn), but the 3D graphics are a little primitive. Software is leased.

KCDw

Think Kitchen Cabinet Design... I don't know what the w is for. KCDw supports kitchens and closets, but also handles lots of other types of cabinets. I haven't tried this one either, but I hear that the free trial costs about $50, then you can buy or rent the software. People who have used both Cabinet Solutions and KCDW reportedly prefer KCDW. The graphics are better.

Cabinet Vision

Planit manufacturing offers Cabinet Vision software. No experience with this one either, but I often see them at trade shows, etc.

Ballpark Estimates

My business model starts with either generating a ballpark estimate for the client, or learn their budget. If they want to proceed beyond the ballpark, they must pay for the detailed design - at least $200. The primary advantage to me is to eliminate those who were just kicking the tires - just wondering, but not a serious buyer. As I prepare the proposal, if the price will be more than 20% above the ballpark, or will exceed their budget, I stop and refund the design fee (protecting the customer). So how do you make a ballpark estimate for kitchen cabinets?

Linear feet is a common approach. For example $200-300 per linear feet for a basic base cabinet. Same per linear foot for a basic upper cabinet. Tall cabinets are the cost of upper plus lower ($400-600/foot) or upper plus middle plus lower ($600-900/foot). Corner cabinets count double (measure into the corner along both walls. Raised panel ends are $15 per square foot. Fancy hardware and finishes are extra. Drawer banks are extra. Some use a lower per-foot figure, but count the appliances in the total feet. Others use a "wall length" approach - start at double the per-foot cost above.

Another approach is to count cabinets. You have to define a "standard box." For one person on the internet, this is a frame-less 3/4 inch birch ply cabinet with 1/2 inch baltic birch dovetail drawers, good slides, and furniture grade ply on end-panels. 5% less for shaker doors. 10% more for Cherry. 15% for a glaze finish. Handles, lazy susans, tip-outs, ropes, legs, arches are extra. His price is $425 for a base, $325 for an upper, and $1000 for a tall cabinet, delivered but not installed. A variant is to charge less per cabinet, but add for each door, drawer, end panel, etc. (think spreadsheet).

In either the per foot or per cabinet approach, keep records of your final price (or what you know you "should have charged" and use it to update your estimating numbers.